How does bing work

This background service gets installed automatically on the user's device only if all of the following criteria are met:. Also, the background service is not included with any of the following types of Office:. You can also manually download and install the background service. If you don't want the background service installed, see How to prevent the background service for Microsoft Search in Bing from being installed.

If the check box is selected in the Microsoft admin center and the background service is installed on the user's device, the background service then looks to see if the following criteria are met:. If all those criteria are met, then the extension is installed on the user's device and Bing is made the default search engine for Google Chrome with easier access to Microsoft Search capabilities.

If you're expecting the extension to be installed, but it isn't getting installed, check to make sure that you haven't done anything to prevent the background service from being installed with Microsoft Apps for enterprise.

Also, using a policy setting to enforce a different default search engine or to control extensions on Google Chrome will prevent the extension from being installed. For example, if you're using the ExtensionInstallForceList policy. Version is the first version of Microsoft Apps for enterprise that installs this background service on domain-joined devices running Windows.

The background service is included with new installations and with updates to existing installations of Microsoft Apps for enterprise. The following table shows, for each update channel, the initial version of Microsoft Apps for enterprise in which the background service is included. At this time, the Microsoft Search in Bing extension for Google Chrome will only be installed on devices in the following locations, based on the IP address of the device:.

The location of the device is checked once every month. At that time, if the device has moved to a location listed above, and you've selected the setting in the Microsoft admin center, then the extension for Google Chrome will be installed and Bing will be made the default search engine. Other locations might be added over time. Before any new locations are added, we'll notify you through the Message Center in the Microsoft admin center and we'll update the list of locations accordingly.

There are also ways to prevent the background service from being installed if you're using Microsoft Endpoint Configuration Manager current branch or Microsoft Intune. Whichever method you use, be sure to implement it before you install or update to a version of Microsoft Apps for enterprise that includes the background service.

If you implement the method after the background service has been installed, the background service won't be removed from the device. To remove the background service, see How to remove the background service for Microsoft Search in Bing after it's been installed. This method is probably best used for new installations of Microsoft Apps for enterprise. If you use Group Policy in your organization, you can enable the Don't install a background service for Microsoft Search in Bing policy setting.

This method is probably best used for existing installations of Microsoft Apps for enterprise. In previous releases of the Administrative Template files, this policy setting was named Don't install extension for Microsoft Search in Bing that makes Bing the default the search engine. If you're deploying Microsoft Apps for enterprise by using Intune, on the Configure app suite page, you can set the Install background service for Microsoft Search in Bing toggle to No in the Properties section.

If your users want to revert to their previous default search engine, they can select the magnifying glass icon next to the address bar in Google Chrome and move the Use Bing as your default search engine toggle to the Off position. For the change to take effect, they need to close Google Chrome and then open it again. Selecting Off doesn't remove the extension. This allows your users to still easily search work content through the extension flyout.

If your users want to go back to using Bing as their default search engine and access Microsoft Search capabilities, they can move the toggle in Google Chrome to the On position. Then, navigate to Mind Map for a visual representation of the data. Keep in mind that any red topics on the Mind Map are subtopics that are trending, so it may be a good idea to take those into consideration during your research.

Backlinks are essential for any search engine. However, Google prioritizes link quality over quantity. That means a webpage that has five backlinks from a high authority site will have a higher PageRank than a webpage with hundreds of low-quality backlinks.

According to Bing, links are a sign of popularity, telling them to trust your content. In the past, you could rank on Bing by building many backlinks to your site because quantity trumped quality.

But that has changed recently as Bing now favors organic, quality links from websites they already know and trust. Semrush has the fastest backlink discovery tool in the market. You can use the Backlink Analytics Tool to analyze links in your profile and perform a link audit. Bing looks at content quality as a ranking factor.

Beyond keyword matching, the content has to be:. Regarding authority, Bing considers signals from cited courses, social networks, author identity, and name recognition. To access the utility of the page, Bing checks if the content is relevant to the keyword intent.

In addition, the content must have depth, feature supporting information to back up claims, and include media such as images, videos, and graphs.

For presentation, your content should be findable, easy to read, and include accessible design. In , Microsoft, Google, and Yahoo announced the joint alliance of schema. It enhances your webpage for the rich snippet shown under the page title. For example, the first result shows a star rating with the number of reviews.

It also shows the availability of the product. You can add these details with schema. You can add schema markup through Schema. Use the Jetpack plugin to connect your social media accounts with WordPress. After installing Jetpack, you can automatically share your blog post on LinkedIn, Facebook, Twitter, and other social media platforms where your audience hangs out.

Semrush offers a Social Media Toolkit for:. While Free members can access all available features, there are limitations on the number of connected profiles based on what type of account you have. If you are simply using the tool for your own business, a free account should be perfectly fine.

However, if you are doing work on behalf of clients, it may be worth looking into paid account capabilities to see if it would be useful to you. While Microsoft Bing is not as famous as Google, it gets millions of visitors each day. If you want quality traffic and leads that convert, include Bing in your SEO strategy.

Claim your listing, use lots of multimedia content, connect your social media accounts and create high-quality content. Most of the tactics that work on Google also work on Bing to kill two birds with one stone if you do it right. What Is Microsoft Bing? Results from Bing News include: Article URL Image of the news article Provider information Related news and categories Date added Sorting and filtering options to find specific results Bing Mobile With Bing Mobile, you can conduct searches on your mobile device through the mobile app or browser.

Sitemap Bing uses sitemaps to find URLs and content for your website. Links Bing crawlers follow internal links within your site and external links from other websites to find new content on your site. Bing SEO vs. Usually favors videos on YouTube over other platforms Shopping suggestions Not as robust as Google Better shopping suggestions compared to Bing.

Organic Ranking Both Bing and Google give preference to larger brands because these brands attract more branded links. Content Bing looks at content the same way they look at websites. Add High-Quality Images Since Bing favors listing with multimedia, add high-quality images of your business premises, products you sell, and anything that could encourage a click through to your website.

Encourage Customers to Leave Reviews Reviews are the lifeblood of local businesses. Subscribe to learn more about SEO It felt less like a curated news selection—algorithmically or otherwise—and more like an Outbrain fever dream. Initially, I wondered if that was because I had no search history with Bing, and it responded to a blank canvas by splattering whatever paint was nearest at hand. But familiarity did not breed success.

A mid-July check-in yielded the following:. And so on. A Microsoft spokesperson says Bing deploys a combination of "algorithm signals" and human editors, who take into account both live search activity and real-time news events. Which reveals less about how the features work than what purpose they serve. Bing appears to want, both on desktop and in its app, to be not just a search engine but a portal. Bing wants to be a destination, but search is a thruway.

Spending even a second longer than necessary there is like getting on the New Jersey Turnpike to visit the Clara Barton rest stop. I tested them both out of due diligence, and they seem fine.

Google obviously has an app as well, which also shoves weather and headlines underneath a search bar, and offers voice search. But at least when I do, it knows enough about me, through years of my blindly handing over information and interests to Google, to serve up a tailored experience.

When in doubt, they lost. Maybe, given enough time and attention, Bing would have that same level of insight into my online psyche. And because it does some things that drive me nuts. Which is to say, if you want to find something online, Bing will almost certainly get the job done.

Would you have found it faster on Google? Would another search engine show you the perfect link first instead of fifth?

For the bulk of my Bing expatriation, I avoided Google entirely, but I switched to Google on mobile toward the end. I've stuck with Bing on desktop. In some ways, I actually preferred the way Bing coughed things up. Anecdotally, it feels less burdened with ads. Bing does do this occasionally, with the kind of mixed results seen below.

Bing can be a little slow on the uptake. A few months later, that same search yields better results. Bing does not always get you where you want to go, though.

In fact, it keeps you locked into Bing in strange and frustrating ways. Take videos. Bing tells you it sourced them from YouTube, but when you click on one, it takes you to the video, playing on a weird Bing wrapper page. Actually getting to YouTube requires another click from there. This is, again, not the end of the world. Bing insists on itself in a way that feels unseemly.